The Networking Edge: Excel in Today’s Job Market

Reflecting on my career journey, I recall a pivotal advice from my manager, David, when I joined a global U.S. company 25 years ago. His emphasis on networking with colleagues felt abstract and distant.

As I navigated the corporate world, I quickly realised that networking is fundamental to my professional and career development. It has influenced my trajectory in unexpected ways.

Networking for career advancement is often misunderstood. Many people mistakenly see it as a skill exclusive to the extroverted or socially adept, which is misleading.

Some people excel in networking due to their interpersonal abilities, but anyone can learn and master the core principles.

I have developed a 10-point strategy to help you network successfully, drawing from my experiences:

1. Who should you target in your networking?

Knowing who to connect with is crucial when networking. Here are the key targets to include in your strategy:

• Peers and Colleagues: Those at a similar career level can share opportunities and insights.

• Senior professionals and Leaders: They can offer mentorship and provide access to advanced opportunities.

• University and College Alumni: Alumni networks are excellent for job leads and advice.

• Former colleagues and managers: They can provide references and introductions.

• Recruiters and Hiring Managers: Building relationships with them gives you access to hidden job opportunities.

• Industry Influencers: Engaging with thought leaders offers valuable insights.

• Mentors and Advisors: They can guide your career path.

• Event and Conference Attendees: Meet professionals who share your interests.

• Online Community Members: Participate in professional forums and LinkedIn groups.

• Company Insiders: Connect with employees of your target companies for insights and referrals.

• Personal Connections: Friends and family can offer valuable leads.

Expand your network by listing potential targets, approaching key groups, and logging meeting outcomes.

2. Key attitudes for networking?

Having the right attitude can significantly impact networking. Here are some essential traits to adopt:

• Curiosity: Show genuine interest in others’ experiences and insights.

• Be authentic: People value honesty and sincerity.

• Positive: Maintain an upbeat attitude to make interactions pleasant and memorable.

• Open-mindedness: Embrace diverse perspectives and be willing to learn from everyone. More on this topic later.

• Professionalism: Conduct yourself with respect and courtesy. Use professional language and formats in written and verbal communication.

• Confidence: Believe in your value and engage assertively.

• Persistence: Follow up and stay in touch without being pushy.

• Empathy: Appreciate others’ perspectives and feelings while being mindful of personal boundaries and not overwhelming someone with constant contact.

• Enthusiasm: Show passion for your field.

• Resilience: Not taking rejection personally and maintaining a positive outlook.

Adopt these attitudes to build stronger connections in your networking efforts!

3. Introvert and dislike talking to strangers?

As an extrovert, it is easy for me to tell you to do it, but I empathise. Networking can seem daunting for introverts, but it is possible to excel with the right strategies:

• Use Online Platforms: Use LinkedIn and other platforms to connect without the pressure of meeting in person.

• Prepare and Plan: Prepare questions and topics in advance to feel more comfortable.

• Focus on One-on-One Interactions: Instead of attending large events, set up personal meetings.

• Use written communication: Engage through emails and online discussions.

• Follow Up Thoughtfully: Send personalized messages after meetings.

• Leverage Strengths: Use your listening skills to build connections.

• Set specific goals: Aim for a certain number of new connections each month.

• Use Technology: Video calls are less daunting than in-person events.

• Seek Introvert-Friendly Events: Find networking events designed for introverts.

Use these strategies to turn your introversion into a networking strength!

4. Networking never stops

Securing a job or deal is just the beginning: effective networking is ongoing. It should continue even after achieving your desired outcome. Reasons why this approach will be advantageous:

• Stay relevant: Keep up with industry trends.

• Build Long-Term Relationships: Foster connections for future career moves.

• Opportunities Keep Coming: Continuous networking inside and outside the organisation can lead to unexpected opportunities.

• Strengthen Your Professional Presence: Regular interactions reinforce your identity.

• Share your success: Help others as you ascend.

Keep your network active and dynamic by regularly reaching out and offering support.

5. Using Digital Solutions for Networking

Digital tools have revolutionised networking, making it easier and more effective. Here is how to leverage them:

• Optimize Your LinkedIn Profile: Reflect your current skills and achievements.

• Engage with Content: Like, comment, and share relevant posts.

• Reach out to connections: Send personalized messages to connect or reconnect.

• Networking Forums: Participate in discussions and follow industry leaders.

• Attend Virtual Events: Join webinars, online conferences, and meetups.

Identify online channels to reach the right people and maximize digital platforms to expand your network.

6. Help others to help you!

Networking is reciprocal. Helping others boosts your own success:

• Offer Assistance: Provide support, advice, or resources to your connections.

• Share Opportunities: Alert your network to job openings or projects.

• Be a Connector: Introduce people who can benefit from knowing each other.

• Celebrate Others’ Success: Acknowledge and celebrate the achievements of your connections.

• Give Before You Receive: Approach networking with a mindset of giving rather than taking.

Be proactive in offering help to your network to foster stronger connections and reciprocity.

7. Build a Personal Board of Advisors

A personal board of advisors offers diverse perspectives, mentorship, and accountability, enhancing decision-making and career navigation. They provide networking opportunities, identify skill development areas, and serve as a support system during challenges:

• Identify Potential Advisors: Find experienced professionals in your field.

• Diverse Expertise: Ensure your board includes advisors with varied backgrounds.

• Seek Mutual Benefits: Ensure that the relationship is beneficial for both parties.

• Regular Check-Ins: Schedule regular meetings to discuss your progress and challenges.

• Be open to feedback: Accept constructive criticism and use it to improve.

Reach out to potential diverse advisors today and assemble a team to guide your career.

8. What to Discuss in a Networking Conversation

Having meaningful discussions can make your networking interactions more effective. Here are some topics to consider:

• Industry Trends: Ask about the latest developments in your field.

• Career Advice: Seek guidance on career paths and growth opportunities.

• Challenges and Solutions: Discuss common challenges and potential solutions.

• Success Stories: Share and listen to success stories to inspire and learn.

• Personal Interests: Find common ground outside of work to build a deeper connection.

• Future Plans: Discuss your career aspirations and inquire about theirs.

• Offer Help: Ask how you can assist them in their endeavours.

Use these topics to spark engaging conversations and build stronger professional relationships.

9. The Importance of Planning and Follow-Up in Networking

Planning and following up are key components of successful networking. Here are some key points:

• Preparation: Research your contacts and plan your talking points.

• Set Clear Goals: Know what you want to achieve from each interaction.

• Timely Follow-Up: Send a thank-you note or follow-up message within 24 hours.

• Personalize Your Messages: Reference specific points from your conversation.

• Stay Connected: Regularly check in to maintain the relationship.

Make planning and follow-up a routine part of your networking efforts to ensure lasting connections.

10. Leveraging Networking for Personal Development

As you have gathered by now, networking is not just for job opportunities; it can also be a tool for personal growth. This can include:

• Skill Development: Learning new skills from others and discovering educational opportunities.

• Mentorship and Coaching: Seeking guidance to develop professionally and personally.

• Gaining Diverse Perspectives: Broadening your worldview and understanding by interacting with diverse individuals.

Identify growth areas through self-assessment and feedback. Seek advice and discuss goals during networking conversations for targeted development.

Reflecting on my own journey

After my tenure at the U.S. multinational company, I joined LinkedIn and fully embraced networking as a cornerstone of my professional development. I soon realised that it extends far beyond job searching; it serves as a foundation for ongoing growth and opportunity.

I made it a priority to nurture relationships with colleagues across various organisations, effectively creating a personal advisory board. This diverse network, encompassing different industries and roles, has continually challenged my perspectives, and opened doors to new possibilities.

Since stepping away from my last full-time corporate gig three years ago, I have organised biannual dinners to reconnect with former colleagues from that company. If I can find an excuse to do so, I create a networking group!

My networking has led to two contracts in the past 24 months. By leveraging my network, I helped contacts land interviews at my current organisation. This experience highlights the importance of maintaining professional relationships.

Implementing these strategies can feel overwhelming, but every journey begins with a single step. Start small by focusing on one aspect at a time. As you gradually integrate these practices, you will be on a clear path to a more rewarding career.